URBANDALE, Iowa — Flick Fusion was chosen as the preferred video marketing provider for DealerPeak’s full system CRM, website and desking solutions, the company announced, reported by F&I and Showroom.

Dealerships using DealerPeak solutions will have the option to access the Flick Fusion video marketing platform as part of the deal. Dealers will be able to use Flick Fusion’s analytics to track video performance and user behavior from within the DealerPeak CRM.

“Many dealers like the idea of having videos but without fully integrated analytics, it’s difficult to track and compare views, clicks, leads and appointments in the same way other marketing analytics can be measured,” said Brian Cox, president and CEO of Flick Fusion. “Our API communicates with DealerPeak’s system, providing a richer video experience for the user and information for the CRM so the dealer can literally see who is watching what.”

When a dealership uploads video or chooses to use stock footage from the Flick Fusion platform, custom-branded videos are automatically created and distributed across dozens of websites including the dealership’s Facebook inventory page, YouTube channel and third-party listing sites. Analytics is not limited to just a dealer’s website and will be available from every distribution point within the CRM.

“Having video translates into more consumer engagement, better conversion ratios and longer site visit time,” said Jock Schowalter, president of DealerPeak. “It’s becoming one of the must-have components of a good website.”