MASON CITY, Iowa — Dealer management system provider DealerBuilt announced the appointment of automotive industry veteran Keith Baker as chief revenue officer. As CRO, Baker is responsible for directly influencing DealerBuilt’s continued and future growth, overseeing new business sales and marketing, and improving client utilization and product strategy. 

“I looked at many companies before joining DealerBuilt. The DMS space is extremely dysfunctional, and the majority of the negative consequences from this dysfunction fall squarely on the shoulders of the dealers,” Baker said. “I’ve seen it too many times: Smart, experienced, dedicated operators are stalled at best. In the worst cases, they are so tightly squeezed they are losing ground in the middle of a tremendous economic boom.

“They need help. They need allies. They need a company that is genuinely dealer-centric,” he added. “That is why I joined DealerBuilt.”

“The chief revenue officer is a pivotal role directly influencing our future expansion.”

Baker brings 25 years of experience building and growing field sales teams and is an award-winning speaker and peak business performance coach. Before joining DealerBuilt, he worked with ALLDATA and Autobytel before joining Cox Automotive in 2012. While at Cox, Baker was instrumental in the explosive growth of vAuto’s client base before moving over to his final post as vice president of sales for Dealertrack DMS.

“I am truly excited to add Keith to our strong DealerBuilt team. He has a track record as a real ‘growth innovator.’ However, with a similar passion to take care of each customer, one at a time,” said Mike Trasatti, CEO of DealerBuilt and LightYear Dealer Technologies LLC. “As our company continues its growth trajectory, the chief revenue officer is a pivotal role directly influencing our future expansion. Keith will lead the charge as he takes on the responsibility for all aspects of driving revenue to the company.”

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