agent Entrepreneur logo
MenuMENU
SearchSEARCH

Consumer Satisfaction Hits Record High in May

CDK Global ease-of-purchase survey tracks change. Dealership inventories reaching normal levels as shoppers search for affordable options.

June 14, 2023
Consumer Satisfaction Hits Record High in May

Seventy-two percent of buyers found the car they wanted in stock and in transit, compared to 70% of shoppers in April.

IMAGE: CDK Global

2 min to read


Seventy-two percent of buyers found the car they wanted in stock and in transit, compared to 70% of shoppers in April.

IMAGE: CDK Global

Consumers found the vehicle purchase process easier in May as dealership inventories are rising, despite persistent high interest rates that may impact those looking for affordable options. Market research by CDK Global, an automotive retail software provider, found consumer satisfaction rose to 84%, one of the highest scores recorded for the monthly survey.

Availability of new vehicles is improving, as 72% of buyers found the car they wanted in stock and in transit, compared to 70% of shoppers in April. Last month’s purchases required consumer sleuthing for availability as shoppers visited several dealerships to find the cars they hoped to purchase in stock. Nearly half visited two stores in May, up from 44% the previous month, only 26% of buyers visiting one dealership.

Ad Loading...

But while dealer inventories are on the upswing, rising interest rates are plaguing customers looking to secure affordable loans. May’s survey results took a significant dip, showing 58% of car buyers reporting that the credit application process was easy compared to 63% in the previous two months. Adding to the headache was discussing and agreeing on a final price, 41% of respondents saying the process was increasingly difficult in May versus 40% in April.

“With inventories rebounding in spots and the purchase process still relatively easy, it’s important for dealers to stay on top of new issues,” said David Thomas, automotive industry analyst at CDK Global. “Shoppers dreaming about a new car for summer travel may need to shape up their credit in order to make that big purchase a reality.”

CDK Global’s May Ease of Purchase survey data also found:

  1. Time spent at the dealership fluctuated slightly, 16% of respondents saying the process took less time than expected, compared to 19% in April. Conversely, 49% of consumers said it was what they expected, up over April results of 46%.

  2. Seventy percent of customers found the purchase process easier when it came to locating the vehicle they wanted, improving over April’s results at 67%.

  3. Agreeing to a trade-in value was easier in May, at 51%, up from 50% in April.

For more in-depth information on the latest scorecard data results, visit CDK Global’s blog, Credit Struggles Don't Dent Ease of Purchase Score in May.

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...