agent Entrepreneur logo
MenuMENU
SearchSEARCH

Chrysler's Marchionne Says New Minivans Planned in Windsor For 2013, 2014

January 18, 2011
2 min to read


Chrysler Group LLC, the U.S. automaker operated by Fiat SpA, will begin selling hybrid versions of its 300 sedan next year as well as of its next- generation minivan later, the companies’ top executive said.


Chrysler Chief Executive Officer Sergio Marchionne spoke today during an event at the company’s plant in Windsor, Ontario, celebrating the production of the 2011 Dodge Grand Caravan and Chrysler Town & Country minivans, Bloomberg reported. He told the workers that the future of the plant was “guaranteed” and that the next-generation minivan would come in 2013 or 2014.

Ad Loading...


The next minivan design may have mechanical underpinnings that could be used for a full-size car, Marchionne said. The plant could also produce Fiat models, he said, as he stressed the flexibility of the engineering in the future vehicles.


“You’re going to see a new architecture on the line, a completely different architecture, completely re-thought,” he told reporters after the event. “We’ve learned a lot in making this minivan over the last 20 plus years. We need to upgrade this and make it a much more versatile platform, one that will allow us to make more than just minivans.”


Being able to build the next-generation minivan and other vehicles on the same platform is part of Marchionne’s plans to reduce the complexity of the company’s plans.


“I’d like to get 80 percent of the volume on four or five architectures,” he said.


Marchionne’s comments during the Detroit auto show last week, in which he indicated the company was considering replacing one of its duplicate minivan brands with a different kind of vehicle such as a mini-minivan, revealed that the automaker is reviewing its people-mover strategy.

Ad Loading...


“We’re looking at a hybrid as being an integral solution going forward,” he said.


The full-sized Chrysler 300 sedan will come with a hybrid system in 2012, he said.

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →