Chrysler Creates Vehicle Information Apps
DETROIT - Chrysler Group is getting ready to debut a free smart phone application to give consumers mobile access to vehicle operation information typically contained in owner’s manuals, reported Automotive News.
The application will be available on June 19 for the automaker’s all-new 2011 Jeep Grand Cherokee scheduled to roll into dealerships this summer.
Pietro Gorlier, Mopar CEO, said the application will be downloadable on Apple iPhones first and on Blackberry and Android mobile devices in the near future.Applications will be available for “select” Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles going forward, said Chrysler spokesman Bryan Zvibleman.
“In addition to providing general vehicle information, we are creating a new on-demand channel of communication with our customers to communicate about our brands, vehicles and customer service,” Gorlier said in a Web chat today.
The new application will provide access to vehicle operation, maintenance and warranty information. It also offers video demonstration of product features, connections to the brand’s social media sites, and access to customer assistance and 24-hour road-side assistance.
The application is only for new vehicles, but the company “will consider” applications for older vehicles, Gorlier said. Applications will be available only in the United States. Similar technology is being developed for the Canadian market.
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →