Chrysler Creates Vehicle Information Apps
DETROIT - Chrysler Group is getting ready to debut a free smart phone application to give consumers mobile access to vehicle operation information typically contained in owner’s manuals, reported Automotive News.
The application will be available on June 19 for the automaker’s all-new 2011 Jeep Grand Cherokee scheduled to roll into dealerships this summer.
Pietro Gorlier, Mopar CEO, said the application will be downloadable on Apple iPhones first and on Blackberry and Android mobile devices in the near future.Applications will be available for “select” Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles going forward, said Chrysler spokesman Bryan Zvibleman.
“In addition to providing general vehicle information, we are creating a new on-demand channel of communication with our customers to communicate about our brands, vehicles and customer service,” Gorlier said in a Web chat today.
The new application will provide access to vehicle operation, maintenance and warranty information. It also offers video demonstration of product features, connections to the brand’s social media sites, and access to customer assistance and 24-hour road-side assistance.
The application is only for new vehicles, but the company “will consider” applications for older vehicles, Gorlier said. Applications will be available only in the United States. Similar technology is being developed for the Canadian market.
More Industry
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →