PORTLAND, Ore. - Chrome(R) Systems Inc., a subsidiary of DealerTrack Holdings, Inc., has introduced Accessories Essentials, an easy-to-use and cost-effective online accessories selling solution that can be integrated with any dealer's website to create a virtual accessories department and increase the profit potential of every deal.

Thousands of U.S. auto dealers already use the Chrome Accessories Solution. Accessories Essentials is a simple, intuitive, user-friendly solution that is offered at a low price point and requires very little training, enabling dealer personnel to ramp up quickly and start selling. A comprehensive back-end customization portal allows dealerships to set pricing markups, installation and shipping options, and labor hours and rates. Dealers can also customize the solution's color scheme to match their own branding.

The new solution can be used by dealers and other accessories retailers, and supports all major accessories catalogs. It includes thumbnail and larger product images of accessories, as well as "Cool Ideas" video presentations that visually present accessorized vehicles. Chrome hosts, updates, and manages all of the data, creating a robust search capability that allows consumers to search by VIN - with all accessories that match a vehicle displayed in a single list - or by product category or part number. Customers can also compile and save "wish lists" and come back to make a purchase when they are ready.

"Accessories are a key profit center for any dealership, potentially adding hundreds of dollars to every vehicle sale," said Amit Maheshwari, general manager of DealerTrack Data Services. "Chrome's new Accessories Essentials is the easy and fast way to present consumers with a comprehensive online accessories showroom complete with eCommerce capabilities including PayPal, so they can immediately order online, or compile 'wish lists' that can be converted into orders. In today's competitive environment, Chrome's new solution is the streamlined and cost-effective way to meet consumer demand for vehicle personalization and drive increased revenue per deal."