BMW Keeps Sales Lead as Top Three Luxury-Car Makers Post Record Deliveries
Bayerische Motoren Werke AG retained its rank as the world’s biggest maker of luxury vehicles last year as the German manufacturer and its two closest competitors all broke sales records, propelled by demand in China.
BMW-brand deliveries jumped 13 percent in 2011 to 1.38 million cars and sport-utility vehicles, the Munich-based manufacturer said today in a statement. Volkswagen AG’s Audi placed second with a 19 percent gain to 1.3 million deliveries to overtake Daimler AG’s Mercedes-Benz, which posted an 8 percent increase to 1.26 million cars and SUVs, according to Bloomberg.
Chinese sales growth exceeded 30 percent at all three carmakers, with a 37 percent jump in Audi deliveries turning the country into the biggest market for the Ingolstadt, Germany- based company. The manufacturers are introducing models such as Audi’s updated A4 sedan and Mercedes-Benz’s revamped SL roadster at the North American International Auto Show in Detroit, which is holding its press day today, as BMW seeks to maintain an industry lead that the others have vowed to overtake.
“Given the product momentum and given the regional sales momentum, I see no reason why Audi shouldn’t grow stronger than Mercedes this year, and BMW will also grow stronger,” said Arndt Ellinghorst, a London-based analyst at Credit Suisse who has a “neutral” recommendation on Daimler an “outperform” on BMW and Volkswagen. “China is slowing down, but it is still a market that for the premium makers will grow by about 20 percent this year.”
Group sales at BMW, including its Mini small-car brand and Rolls-Royce super-luxury marque, rose 14 percent to 1.67 million vehicles in 2011. Deliveries in Europe increased 8.5 percent, while sales in the U.S, BMW’s biggest national market, jumped 15 percent.
Including a 4.6 percent increase for the Smart two-seat brand, Daimler’s Mercedes-Benz Cars division posted a 7.7 percent gain to 1.36 million deliveries. The Mercedes-Benz marque’s growth was held back by a 1 percent decline in western Europe. Deliveries in the U.S. increased 13 percent.
Growth at Audi contributed to a 14 percent sales jump at Volkswagen, Europe’s biggest carmaker, which delivered a record 8.16 million cars, SUVs and vans last year. VW’s namesake brand sold 13 percent more vehicles at 5.09 million deliveries, and sales at the van unit jumped 21 percent. The Skoda brand’s deliveries rose 15 percent and the Seat brand’s increased 3.1 percent.
Audi expects its sales gains this year to exceed the global automotive market’s predicted growth of 4 percent, division Chief Executive Officer Rupert Stadler told reporters in Detroit today. China’s industrywide car sales will probably rise 8 percent, he said.
The VW unit is likely to maintain its second-place luxury- car industry rank until 2014 or 2015, as Mercedes-Benz needs to build up sales of the lower-priced A-Class and B-Class lines, Ellinghorst said.
Daimler Chief Executive Officer Dieter Zetsche set a goal last year of returning to the No. 1 spot in luxury-car sales by 2020. BMW overtook Mercedes-Benz as the industry leader in 2005.
Zetsche is “very optimistic” that Mercedes will regain the top ranking and isn’t ruling out beating the deadline, the CEO said today in a Bloomberg Television interview from the Detroit show. The new A-Class, being presented at Detroit, is intended to signal that Mercedes is a “more dynamic” brand, Zetsche said.
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →