ALBANY, N.Y. — Auto/Mate Dealership Systems has appointed Patrick Reilly as its new head of marketing, the company announced today. He will oversee the development of a corporate marketing strategy that will increase awareness of Auto/Mate’s position as a DMS provider, fulfill the company’s growth objectives and drive revenue.

"Patrick brings a wealth of marketing knowledge to this position and I'm excited to have his energy, expertise and guidance for achieving our ambitious vision for Auto/Mate's future," said Mike Esposito, president and CEO of Auto/Mate Dealership Systems.

The new head of marketing comes to the company with more than 25 years of professional experience in marketing research, advertising, branding, and strategy for technology companies and agencies. Before joining Auto/Mate, Reilly held senior marketing positions with CommerceHub, a cloud-based retail marketing platform, and Pitney Bowes Software, a global data, location intelligence, and customer engagement solutions provider.

"In addition to having a great product, Auto/Mate has a compelling brand, story, company culture and message," Reilly said. "I'm looking forward to executing a strategy that will convince auto dealers that this DMS solution is their best choice."