April Sees Softening in Floor Traffic, Closing Ratios, CNW Reports
BANDON - After floor traffic and closing ratios softened considerably at the halfway point of April, CNW predicted that things would turn around during the last 10 days of the month. Today, the market research firm reported that the uptick never happened.
Floor Traffic for the month grew at a 1.5 percent rate vs. the same month a year ago, while closing ratios slipped to 32.9 percent from March’s 39.8 percent, a decline of 17.5 percent.
“Floor traffic today is an indicator of future sales and the April figure may well be indicative of a 13.9 to 14.1 SAAR in the middle months of the year,” Spinella wrote in an e-mail. “It’s too early to panic, but the response is likely to be higher incentive levels to boost showroom traffic.”
Looking at the used-car market, CNW reported that total used-car sales in April came in at approximately 3.79 million, a 40.2 percent increase vs. March. However, total sales were up only 7 percent vs. a year ago.
“The big April-versus- March increase is normal as weather conditions and refund checks nudge consumers to buy a long-needed used vehicle,” Spinella noted.
Fueling the month-over-month increase, Spinella said, was the rise in FICO score of those buying used cars, the first increase in a year.
In April, used-car buyers had an average FICO score of 624.83, up from March's 617.88, February’s and January’s 619.59 average scores. “Some financial institutions are tightening credit criteria a tad for used-car buyers, especially those looking at vehicles 8 years old and older,” Spinella said.
April sales:
Franchised dealers: 1,367,543 units (down 0.03 percent)
Independent dealers: 1,237,725 (down 8.02 percent)
Private party sales: 1,187,336 unit (up 18.39 percent)
Average Price of Used Vehicles:
Franchised dealers: $12,293 in April vs. $11,462 a year ago.
Independent dealers: $10,289 in April vs. $9,913 a year ago.
Private party sales: $8,538 vs. $8,797 a year ago.
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →