agent Entrepreneur logo
MenuMENU
SearchSEARCH

2025 Auto Sales Forecast Downgraded

Cox, observing unresolved tariff policy, expects demand to keep falling through the second half of the year.

July 1, 2025
2025 Auto Sales Forecast Downgraded

Cox dropped its full-year sales forecast from 16.3 million units to a potential low of 15.6 million.

Credit:

Pexels/Kelly

1 min to read


At midyear Cox Automotive revised down its original 2025 auto sales forecasts as analysts expect U.S. trade tariffs and high interest rates to dampen demand.

Cox lowered estimates to ranges in the uncertain atmosphere of U.S. trade negotiations and back-and-forth White House policy changes.

Ad Loading...

It dropped its full-year sales forecast from 16.3 million units to a potential low of 15.6 million, the retail share down from 13.3 million to as low as 12.8 million.

The lease volume forecast is for 100,000 fewer units to 3.2 million, Cox predicted, while it kept expected lease penetration at 25%.

Cox cut its used-vehicle sales outlook by 200,000 units to as low as 37.6 million, retail sales alone from 20.1 million to as low as 19.9 million. It similarly dropped its certified preowned forecast by about 100,000 units to as low as 2.4 million.

Tariffs, Cox said, raise prices and lower production over the longer term, leading to fewer sales, adding that consumer uncertainty and high interest rates compound lowered demand.

It declared that tariff-fueled auto shopping has ended and that demand should wane for the rest of the year, as most major auto brands’ sales have already fallen from the spring highs.

Ad Loading...

Originally posted on F&I and Showroom

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →