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Service Drives Gen Z Loyalty
The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.
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SEARCHMENUSEARCHThe dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.
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The latest measure shows values have never been higher, an indication there is rapidly growing demand for used-vehicle inventory.
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New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.
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According to Edmunds, car shoppers got to take advantage of generous incentives offered by automakers, but analysts caution that these deals will dry up during the summer.
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According to a forecast released by Cox Automotive, new light-vehicle sales volume in May is expected to finish near 1,050,000 units, down 33% compared to last May but up 49% from last month.
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Autotrader announced the 2020 Best Non-Luxury and Luxury Certified Pre-Owned Programs for 2020. Since today’s car shoppers are focused on value and affordability, CPO is a perfect option for a cheaper vehicle that has a manufacturer-backed warranty.
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Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.
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Keeping practicality and affordability in mind, the editors at Autotrader have identified the 10 Best Cars for Recent College Graduates in 2020.
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April saw the largest drop (-7.9 points) since the Index’s inception in 2005.
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Analysts say April will be the worst auto sales month in at least 30 years due to the coronavirus pandemic.
Read More →According the new analysis, global light vehicle sales are now forecast to be 69.6 million units this year in the wake of the pandemic.
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