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Electric vehicles aren’t new. What is new, is consumer interest.
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To design and develop new technological innovations, automakers need software engineers. So how do OEMs successfully compete for this in-demand talent against competitors that are also investing in smart technology?
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Four experts offer their advice, predictions and experiences from the font lines, to assist automotive agents and those they do business with, in the battle to overcome the aftermath of COVID-19.
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Cyberattacks are happening fairly frequently, and dealerships are prime targets because they have exactly what cybercriminals are looking for, and because their IT systems and policies may not be a top priority. Take the necessary steps to protect your customer data, your bank accounts, and your reputation.
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For agents, being alert to phishing attacks and preventing them is a legal obligation. Here’s how to successfully recognize and deter the scammers.
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Will a COVID waiver protect your business? There is no definitive answer as of early 2020, but after a review of the risks, it may be deemed an advisable addition to your compliance quiver.
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Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.
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Most of a dealership's marketing strategy is geared toward driving business to the website. But as an industry, we’ve forgotten one of the most basic principles of marketing which is creating unnecessary headwind in traffic flow to the URL destination.
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Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.
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The auto market appears to be showing signs of recovery, but it’s too early to tell how far the recovery will go in the short term, and it’s more critical than ever to keep up with the changing perceptions of the industry.
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