VW’s 5-Year U.S. Spend Up
German automaker touts increased investment here since 2019.

VW makes the ID.4 and other vehicles at its Tennessee factory, where it's boosted employment since 2019.
Volkswagen
As countries negotiate trade deals with the Trump administration, Volkswagen’s American arm says it’s substantially increased investment in the U.S. in the past five years.
Citing a Deloitte study it commissioned, Volkswagen Group of America says it’s boosted its U.S.-based manufacturing jobs by 30% during the period ended last year, and research-and-development jobs by 16%.
Between corporate VW and its U.S. dealerships, the German automaker says it directly and indirectly supports nearly 164,500 jobs, including 48,000 direct jobs, and about $44 billion in goods and services.
“This study underscores our deep investment and long-term commitment in the American market,” said group President and CEO Kjell Gruner in a press release. “In the past five years, we’ve grown our manufacturing footprint and advanced our R&D capabilities to drive meaningful economic impact in the communities where our valued team members live and work.”
VW and the other two big German automakers, BMW and Mercedes, together made 7% of their 2024 sales in the U.S. The European Union as a whole, though, is the biggest importer of U.S. goods in general.
In the past five years, VW says it boosted investment here by over 30,000 direct and indirect jobs and more than $10 billion in economic impact. That includes a more than 30% increase in U.S. manufacturing jobs to nearly 4,000, the boost concentrated at its Chattanooga, Tenn. plant, where it makes the ID.4, Atlas and Atlas Cross Sport.
In addition to profit-focused spending, VW says it donated more than $7.5 million during the period to U.S. nonprofit groups, particularly in education, youth development and environmental causes.
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →