agent Entrepreneur logo
MenuMENU
SearchSEARCH

February Sales Up, Consumer Confidence Down

Inventory, tax refunds and bonuses encourage buyers trying to avoid higher prices later.

March 14, 2025
February Sales Up, Consumer Confidence Down

Vehicle purchase plans are at their lowest level since last February, Cox Automotive says.

Credit:

Pexels

2 min to read


It’s a good thing it’s tax refund and job bonus season, because U.S. consumers aren’t exactly in a big-spending mood.

As measured by the University of Michigan Index of Consumer Sentiment, their confidence continued to wane in March for a third straight month of declines. 

Ad Loading...

The index fell 11% from February to 58, down 27% year-over-year. It declined among consumers of all ages, education and income levels, wealth, political affiliations and regions of the country.

“While current economic conditions were little changed, expectations for the future deteriorated across multiple facets of the economy, including personal finances, labor markets, inflation, business conditions, and stock markets,” said Surveys of Consumers Director Joanne Hsu. 

“Many consumers cited the high level of uncertainty around policy and other economic factors; frequent gyrations in economic policies make it very difficult for consumers to plan for the future, regardless of one’s policy preferences.”

A bright spot in the market came with nearly a third of income tax refunds issued by mid-February, according to Cox Automotive, which noted that the average refund is up 7% this year. 

Meanwhile, workers who receive annual bonuses typically get them in the first quarter, another potential boost for purchases of cars and other more expensive products, Cox pointed out. 

Ad Loading...

A combination of the new trade tariff war and inflated prices on vehicles and other goods is dampening consuming, though, “leading to the lowest level of vehicle purchase plans since last February,” Cox said.

February new-vehicle sales, in pre-trade war conditions, made for about a 14% month-over-month sales pace bump. The activity was spurred in part by plentiful inventory, said Cox, which estimated supply at about three million units by month’s end, up 2% from January.

“With greater inventory availability, dealers had market confidence, and consumers had plenty of options when choosing a new vehicle,” Cox said in its report.

Many consumers may be taking advantage of the season to make big purchases before prices could rise due to trade tariffs.

“While concerns about future price increases may be driving more customers to the showroom, uncertainties in policy changes are creating challenges for automakers as they await further information,” Cox said.

Ad Loading...

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →