agent Entrepreneur logo
MenuMENU
SearchSEARCH

Toyota Hydrogen Fuel Cell Project Advances

Less than a year after it produced the first prototype, it’s now testing and marketing 10 Hiluxes in its quest for carbon neutrality.

June 11, 2024
Toyota Hydrogen Fuel Cell Project Advances

Toyota says the Hilux project 'will contribute to the next generation of fuel cell technology, which will offer longer lifecycles, increased driving range for vehicles and significantly reduced costs.'

Credit:

Toyota

2 min to read


Toyota entered the demonstration phase of its hydrogen fuel cell project, taking half of 10 Hilux pickup truck prototypes it’s built since last fall into field testing and the other half into customer and media demonstrations.

“By engaging customers with hydrogen fuel cell technology, Toyota is laying the groundwork for a successful hydrogen transport sector in the future,” the Japanese automaker said in a press release.

Ad Loading...

The demonstration trucks will make appearances at the summer Olympic games in Paris.

Toyota touts the hydrogen-fueled vehicles as a spoke in a wheel of power trains to achieve its goal of carbon neutrality for its lineup “to suit different user needs and local infrastructure.”

The other spokes are hybrid electric, plug-in hybrid electric, battery electric and e-fuels.       

The 10 Hilux were built at its Derby, England factory, incorporating what Toyota says is 30 years of hydrogen fuel cell research and development. It says it expects Europe to be one of the biggest commercial markets for hydrogen fuel cell vehicles by 2030.

Toyota says the Hilux project “will contribute to the next generation of fuel cell technology, which will offer longer lifecycles, increased driving range for vehicles and significantly reduced costs.”

Ad Loading...

The Hilux adapts the emerging power train technology to Toyota’s conventional Hilux truck, first produced in 1968 and introduced to the U.S. market in 1972, replacing it here with the Tacoma in 1995.

DIG DEEPER: Final Fuel-Economy Rule Sets Lower Bar

 

Originally posted on Auto Dealer Today

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →