agent Entrepreneur logo
MenuMENU
SearchSEARCH

What Should We Name This Odyssey?

AI is a new tool that’s developing fast and holds much potential for the automotive business.

March 12, 2024
What Should We Name This Odyssey?

Already, there are positive effects of AI, such as features that can make driving safer.

IMAGE:

Pexels/ThisIsEngineering

2 min to read


When I was a little girl, Stanley Kubrick’s “2001: A Space Odyssey” was playing one night on our old cabinet TV as a rerun on one of the networks. I’ve never been one for science fiction – except I really dug “The Twilight Zone,” so maybe I really am. But like it or not, I intermittently watched the action while I did something else.

It’s so long ago that the memory is vague, but I do recall the idea that a computer was talking to someone and, I got the sense, kind of taking over. I didn’t really know what a computer was, but I didn’t like this idea and don’t remember watching any more of what I found to be a disturbing movie that I couldn’t understand anyway. The thought of a nonhuman controlling us was scary and better left to a fiction I cared not to explore. Or was it fiction?

Ad Loading...

Of course, that was HAL, the supercomputer, who a space-traveling human character unplugs toward the end of the movie after “he” gets violent.

Some people are now asking whether we’re headed down a path toward a HAL with our rapidly evolving technology, particularly artificial intelligence, which seems to be developing so fast that regulators can’t even keep up with it long enough to write their regulations.

I’m watching it all unfold with measured remove like I did those many years ago as a girl, reading about the players and the applications and the ethics debates along with a lot of other people, and resisting the temptation to try ChatGPT because I can write my own copy, thank you very much.

As with any new technology, we never know how it will affect our daily lives down the road. Some innovations, of course, become tech laughing stocks and are soon largely forgotten, while others, like the internet, turn the world upside down. It looks like AI will be in the latter category. The question is how exactly it will change things.

Already, there are positive effects, such as features that can make driving safer and data analysis that would be next to impossible for people to do on their own helping businesses cater offerings to individual customers.

Ad Loading...

May AI developers and regulators find the right balance between leveraging the possibilities of this new tool while protecting us from any adverse effects we may or may not be able to imagine right now. The future seems unknowable and exciting at the same time.

ABOUT THE AUTHOR

Hannah Mitchell is executive editor of F&I and Showroom. A former daily newspaper journalist, her first car was a hand-me-down Chevrolet Nova.

DIG DEEPER: AI in Auto Retail

 

 

 

 

 

Originally posted on F&I and Showroom

Subscribe to Our Newsletter

More Product & Technology

Man in blue suit smiling for photo.
Product & Technologyby StaffMay 29, 2026

AppOne Partners With RouteOne for E-Contracting Solution

By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.

Read More →
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
blue Subaru car, windy road graphic, ADAS Upgrades

Subaru Upgrades Safety Tech

Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.

Read More →
Ad Loading...
Product & Technologyby StaffFebruary 4, 2026

AAMS Training and Mosaic Compliance Services Merge

The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.

Read More →
Product & Technologyby Lauren LawrenceJanuary 16, 2026

Dealership AI Use on the Rise

The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.

Read More →
Product & Technologyby Hannah MitchellJanuary 8, 2026

Auto Software Collaboration Grows

More OEMs and U.S. auto parts makers joined the global initiative to leverage open-source software development for greater efficiencies and vehicle innovations.

Read More →
Ad Loading...
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Product & TechnologyDecember 16, 2025

What to Do When Your Vendor Is Hacked

The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.

Read More →
AI hand and human hand shaking hands
Product & Technologyby Lauren LawrenceDecember 11, 2025

AI Can Enhance Dealer Ops

Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.

Read More →
Ad Loading...
Product & Technologyby Hannah MitchellDecember 9, 2025

Captive Auto Lenders Behind on Digital

Consumers demanding efficient, seamless online experiences as they shop for loans, survey finds

Read More →