GWC Warranty Releases Fourth Video In Award-Winning Behind The Wheel Dealer Story Series

WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released the fourth video in the award-winning Behind The Wheel dealer story series.

The latest release in the Behind The Wheel series features Texas Cars Direct, a destination for luxury used cars in Dallas, Texas. Texas Cars Direct’s story is one entrepreneurship and a unique zero-frills approach to buying high-end used vehicles that is complemented by a quality VSC product provided by GWC Warranty. Owner Pete Bulban opened the dealership more than 35 years ago, and has been making luxury vehicle ownership affordable ever since.

“Behind The Wheel continues to uncover and document impactful stories of dealers and their personal visions for success,” said GWC CEO and President Rob Glander. “The story of Texas Cars Direct is truly unique while also bringing to life the entrepreneurial spirit that so many dealers share. These types of businesses are a natural fit for GWC’s commitment to provide a best-in-class vehicle service contract experience.”

Behind The Wheel, winner of a 2015 Automotive Communication Award, pulls back the curtain to unveil the people and communities that make dealers successful. Each dealership’s story also delves into how GWC Warranty’s best-in-class service, products, training and technology align with dealers’ missions to operate reputable, successful businesses.

To view the story of Texas Cars Direct, as well as past Behind The Wheel videos, visit the GWC Warranty website at www.GWCwarranty.com/BehindTheWheel.