DAYTON & LAKE SUCCESS - The Reynolds and Reynolds Company and DealerTrack, Inc., today announced that the companies will develop new certified interfaces between their solutions, as part of the Reynolds Certified Interface (RCI) Program.

Extending their long-standing relationship and commitments to providing the industry with compatible interfaces, the companies will develop certified interfaces between the Reynolds ERA® DMS and the DealerTrack AAX, eMenu and Salesmaker solutions. The new interfaces are in addition to certified interfaces with Reynolds' DMS and DealerTrack's credit application processing and eContracting solutions.

The RCI Program provides a standardized approach to handling dealership data from a Reynolds DMS in a safe, secure, and verifiable manner, which improves the security and supportability of interfaces for both dealerships and third-party vendors.

"Delivering secure and reliable certified interfaces between the various systems that a dealership may use is critical to their success and the smooth running of a dealer's operations," said Raj Sundaram, senior vice president, DealerTrack, Inc. "With this certification, we can ensure that our common dealer customers will be able to securely and seamlessly exchange information between DealerTrack's F&I solutions and the Reynolds ERA DMS platform."

DealerTrack is committed to supporting dealers' technology needs through its OpenTrack program that enables secure, real-time and seamless integration between systems running in a dealership and DealerTrack systems and solutions.

Since 2005, Reynolds and Reynolds has been working with dealerships, OEMs, and other software providers in the automotive industry on the safe, secure, and verifiable exchange of dealership data with a Reynolds DMS.

"While Reynolds and DealerTrack remain competitors, cooperating on developing certified interfaces between our solutions is in the best interest of our mutual dealership customers," said Trey Hiers, vice president of Marketing for Reynolds. "And, that's who both our companies are serving in the most efficient and most effective ways possible. For Reynolds, this is one more example of our focus on developing the technologies that help improve dealership productivity and deliver results for dealers."

The Reynolds approach to data management provides a number of methods for dealerships to work with the vendor of their choice in a safe, secure, and supported manner in handling dealership data. This includes the Reynolds Certified Interface (RCI) Program.