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PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

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Dealer.com Launches New Advertising Product to Help Dealers Reach In-Market Shoppers Across Connected TV and Over-The-Top Video Channels

New advertising delivers hyper-targeted video ads in the age of “cord-cutting” and internet TV.

What’s Your Currency in the New Reality?

Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?

Chatbots Are Reshaping the Way COVID-19 Era Retailers Connect with Customers

Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.

The Importance of Online Reputation Management for Automotive Dealers

As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.

The Digital Revolution is Upon Us

An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.

High-Tech, Soft-Touch Transactions for Gen Z in F&I

Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.

Experts Debate the Real-World Application of Online F&I Menus

Agents have every motivation to explore new ways to protect and improve F&I production and profitability. Fear of lost sales has prevented many from recommending that dealers adopt and endorse an online option. Experts say it may be necessary to keep pace with the growing number of self-sufficient customers.

Video Killed the Radio Star

If the future is video, why is F&I stuck in the past? Top trainer shares a three-step process you can use to inject new technology and enhanced personalization in your F&I training program.

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Servicecontract.com Announces Launch to Increase F&I Sales

New company launches online Vehicle Service Contract provider.