Sergio’s Challenge: Build Jeep Into FCA’s Top Global Brand By 2018
Auto analysts are skeptical that Sergio Marchionne, the hyperbolic chief executive of Fiat Chrysler Automobiles, can meet his most ambitious goal: to nearly double Jeep’s global sales over the next four years, reported Reuters. Marchionne reiterated his aggressive target for boosting Jeep’s annual volume to 1.9 million, while pacing the floor of the New York ... Read More »