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Rick McCormick

Leverage What’s Within

Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.

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What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

Caring Is a Close

Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

A Blockbuster Process In a Netflix World

Insight presentations are today; features and benefits presentations are so yesterday…and hopefully will soon be as hard to find as a Blockbuster store.

Adapting to Win

Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.

Three Invaluable Principles Of F&I Success!

Agents are a trusted partner to the dealer and providing the F&I team with opportunities for training is the best way to improve performance and drive profits.

3 Decisions That Will Change Your Future!

Times of crisis change you; however, if you make the right decisions, it can leave you better than before. Here are three opportunities that should be shared with dealership leaders to inspire their team and assure a more productive future.

The Dress Rehearsal – Getting It Right!

As a result of the pandemic, dealerships have been conducting more sales transactions online, with video calls and remote vehicle delivery. It is up to every agent to help determine what resources and technology need to change to prepare the dealership for any future obstacles.

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Someday: The Worst Day of the Week!

While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.

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