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Rick McCormick

Retail Reset

As a result of the coronavirus pandemic, dealerships have experienced a complete retail reset, and the dealerships you serve will be looking for more than a way to regain profits – they will be looking for answers.

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Pruning Time!

Today’s reality is presenting us with both challenging times as well as countless possibilities. Success is reserved for those that dare to prune their process to assure future growth in skills and profits.

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

The 80/20 Rule of Selling

Helping F&I managers focus on the emotional component of the buying process is a key element of helping them improve numbers overall.

Surf's Up

Navigate the waves of change to ensure long-term F&I success.

Empower F&I and Turn Up Profits!

Do you want to put your dealers on the path to increased production and higher profitability? Check out these three advanced strategies from a training expert.

Master the Ability That Matters Most!

The pressure on agents to deliver F&I training that increases sales and profits is greater than ever. Top trainer explains why accountability may be the missing ingredient you need to take your program to the next level.

That Crazy Columbo!

Your Competitive Advantage

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Hooked on a Feeling