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Forecasts show that the spring sales season is rising above overriding economic concerns, among them continuously rising car prices, trade tariffs, elevated interest rates, and now a war.
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The historically less expensive buying month presented consumers with higher ATPs and MSRPs than it ever has, Cox Automotive found. A large part of the inflation comes in many shoppers’ taste for size.
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ATPs, asking prices stay elevated as affordable model sales languish and pricey ones flourish
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July business brisk despite high prices; EVs move fast ahead of tax break stall.
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Cox foresees consumers starting to bear the cost as the year progresses.
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High prices and interest rates, paired with flat incentives, dampen demand.
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Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.
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April tariff winds buffet consumers, ending upswing in conditions.
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Alliance for Automotive Innovation says 25% duties would cut U.S. sales, raise vehicle prices.
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