agent Entrepreneur logo
MenuMENU
SearchSEARCH

Will Higher Interest Rates Cool Demand for New Cars?

The average interest rate paid on a new vehicle purchase hit 5.7% in September, up from about 4% in 2021.

October 3, 2022
Will Higher Interest Rates Cool Demand for New Cars?

The average interest rate paid on a new vehicle purchase hit 5.7% in September, up from about 4% in 2021.

IMAGE: Getty Images

2 min to read


For much of the year, analysts believed that whatever automakers could build would sell amid a climate of heightened demand and tightened inventory levels.

They believed as inventory levels grew, the depressed sales pace of the first half of the year would pick up.

Ad Loading...

What they didn’t count on was a depressed economy. Now, flat sales for new cars are expected as automakers report third-quarter sales results.

Tight supplies remain an ongoing problem. Shortages of semiconductor chips and other components continue to hamper vehicle production and slow sales.

Higher interest rates also could cool demand. The average interest rate paid on a new vehicle purchase hit 5.7% in September, up from about 4% a year earlier, JD Power said.

“It seems likely that much of the pent-up demand from limited supply will dissipate quickly as high interest rates erode car buyers’ willingness and ability to buy,” said Charlie Chesbrough, senior economist at research firm Cox Automotive.

Cox Automotive has lowered its 2022 sales forecast to 13.7 million new vehicles, down 9% from 2021and far less than pre-pandemic levels when the industry sold over 17 million vehicles annually.

Ad Loading...

So far, car companies and dealers say consumers purchase new vehicles as soon as they land on the lot.

“There’s still really strong consumer demand and huge replacement demand,” Duncan Aldred, head of General Motors Co., told Aumag.

Record prices for new and used vehicles are keeping automaker and dealer profits high. The average price U.S. car buyers paid for new vehicles reached $45,971 in the third quarter, up 10% from a year earlier and the highest of any quarter on record, according to JD Power.

Originally posted on Auto Dealer Today

More Sales

A rear view of a red Hyundai Elantra
Salesby Hannah MitchellAugust 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Photo of man's hand holding a square blue piece with a yellow capital P on it, with other letter pieces below on a surface
Salesby Justin B. GasmanAugust 5, 2026

Two Kinds of Agents and the 5 Ps That Separate Them

Follow these key guidelines to distinguish your agency from competitors by adding more value to your dealer clients' businesses.

Read More →
Man climbing ladder in front of mountain landscape.
Salesby Lauren LawrenceAugust 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Salesby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Photo of blue Toyota Prius parked next to a body of water with a city skyline behind it
Salesby Hannah MitchellJuly 24, 2026

July Auto Sales Simmer

Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.

Read More →
Photo of parked cars of various types for sale on a lot
Salesby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
Ad Loading...
Closeup photo of a new white car on a road from the driver's side
Salesby Hannah MitchellJune 26, 2026

June Automotive Boon?

A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Hood of orange Tesla in front of sunrise
Salesby Lauren LawrenceJune 18, 2026

Legacy Automakers Risk Falling Behind

As legacy automakers, mostly in the U.S. and Japan, have revised their 2030 electric-vehicle sales targets and shifted to a hybrid focus, they risk falling behind new market leaders.

Read More →
Ad Loading...
Photo of man holding a car key
Salesby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Ad Loading...