agent Entrepreneur logo
MenuMENU
SearchSEARCH

VW Does Not Need Chairman Until New Structure in Place – Labour Chief

WOLFSBURG, Germany – Volkswagen needs to come up with a new structure before thinking about appointing a permanent chairman, the powerful labour chief at Europe’s biggest carmaker said in an interview, reported Reuters. For the first time in more than two decades, Volkswagen no longer has Ferdinand Piech at the helm, a corporate scion who controlled ... Read More »

June 9, 2015
4 min to read


WOLFSBURG, Germany – Volkswagen needs to come up with a new structure before thinking about appointing a permanent chairman, the powerful labour chief at Europe’s biggest carmaker said in an interview, reported Reuters.

For the first time in more than two decades, Volkswagen no longer has Ferdinand Piech at the helm, a corporate scion who controlled the balance of power between the interests of shareholders and workers representatives.

Ad Loading...

Analysts and investors had hoped for the appointment of a strong chairman to work with Chief Executive Martin Winterkorn to tackle some of the company’s problems, such as a low profitability at the core VW brand, which posted an operating margin of 2 percent in the first quarter.

Since Piech was ousted in April, Volkswagen’s workers representatives have sought to exert more influence over strategy, to strengthen the focus on raising production efficiency without cutting jobs.

“We want to first have a debate about the company structure, then we can talk about a supervisory board chair,” Bernd Osterloh, who is head of VW’s works council, told Reuters.

Winterkorn promised to present a new company structure by October after surviving a showdown with Piech in April, thanks to support from Osterloh and the State of Lower Saxony.

Workers representatives control half the seats on VW’s supervisory board while Lower Saxony, which owns 20 percent of the company, has another two seats, meaning they could potentially veto any candidate for chairman.

Ad Loading...

The power vacuum at the top comes at a crucial time for Volkswagen. The company wants to raise profits and boost sales in the United States in a bid to overtake rivals such as Toyota and become the best selling carmaker in the world.

FORTRESS WOLFSBURG

In the past, Piech played a key role helping to chart the carmaker’s strategic direction, first as chief executive and then as chairman of Volkswagen.

Piech masterminded a push into so-called modular construction techniques and bought truckmakers MAN and Scania, as well as Bentley, Bugatti, Lamborghini and Porsche and took the Audi brand upmarket.

In a bid to improve profitability, the company has long faced calls to cut fixed costs in Germany and improve production efficiency at its factory in Wolfsburg, where 50,000 of its nearly 600,000 employees around the world work.

Ad Loading...

Osterloh and representatives from Lower Saxony, where Wolfsburg is based, have been opponents of any such cuts and are now in a stronger position, since Winterkorn relied on their backing to fend off Piech’s challenge.

Rather than opening the door to deeper cuts in Wolfsburg and other German VW plants, Osterloh’s proposals for a new structure would further centralise power at the company’s headquarters in Lower Saxony.

For example, he wants the company’s 12 brands to stick to specifications set out by headquarters so VW can benefit from economies of scale across the board, rather than making costly modifications to suit the needs of individual brands.

“Corporate headquarters needs to be able to supervise whether the technical specifications of the modular platforms have been adhered to,” Osterloh said.

He is also demanding the management board be reduced and the corporate structure be adjusted to reflect the company’s various modular production platforms: MQB for small to mid-sized cars, MLB for larger vehicles and MSB for sports cars.

Ad Loading...

At the moment, Volkswagen Group’s structure is devolved and based around its various brands such as Audi, Lamborghini, Bentley, Bugatti, Skoda, Seat, Ducati, MAN and Scania.

“The company needs to be able to take decisions quicker, and a smaller management board. Regions need more competence to take decisions,” Osterloh said.

Volkswagen’s management board is made up of nine members and includes positions responsible for procurement, China, commercial vehicles, production, sales and Audi.

Osterloh declined to elaborate on how the board should be reduced, but said the company should think about whether the board needs members for production and sales.

CONTINUED EXPANSION

Ad Loading...

Osterloh said a new company structure should be ready to be presented in September, including a strategy that goes beyond 2018. He is against the idea of raising profits by selling off some of the company assets, such as MAN Diesel & Turbo.

“Before we sell anything we will make acquisitions in this area,” Osterloh said.

Expansion is also his preferred strategy for fixing problems in the United States. He said that to succeed going forward, the company should think about making large pick-up trucks.

“We want to accelerate efforts to catch up with rivals. To do this, a pick-up is needed in the medium term,” Osterloh said.

As a stop-gap solution, VW has appointed Berthold Huber, a former boss of the IG Metall labour union as interim chair, pledging to find a permanent chairman quickly.

Ad Loading...

Asked whether Wolfgang Porsche, head of the family which controls Volkswagen, could become chairman, Osterloh said:

“I value and respect Mr. Porsche, we worked together in a confidential and close manner in the past weeks, but the structure has to take precedent. The question of the supervisory board chairman still has some time to be resolved.”

More Industry

Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
A fan of $100 bills sitting on a white envelope
Industryby Hannah MitchellAugust 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Industryby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of woman counting cash with a calculator sitting on a desk in front of her
Industryby Hannah MitchellJuly 30, 2026

Consumers Mixed on Economy, Finances

A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.

Read More →
blue map of Europe with outline of an electric vehicle powertrain on top, Closing the Powertrain Gap, Agent Entrepreneur
Industryby Lauren LawrenceJuly 30, 2026

EVs Closing the European Gap

Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.

Read More →
Ad Loading...
a line of people sitting down with paperwork in their hands
Industryby Lauren LawrenceJuly 27, 2026

Early Intervention Saves Retention

Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.

Read More →
Ad Loading...