Toyota Namesake Sings ICE’s Praises
Now chairman, Toyoda said engines have a place in the move toward carbon neutrality.

Company Chairman Akio Toyoda said the company is looking into how ICE engines can be part of the quest toward carbon neutrality.
IMAGE: Toyota
Toyota chief Akio Toyoda is again urging the automotive industry to remember other alternatives to electric vehicles in order to cut harmful emissions and said gas-powered models still have a role to that end.
The company released a video of its chairman speaking from the Tokyo Auto Salon 2024 with a New Year greeting and his thoughts on the industry.
Though he stepped down from the company presidency last year, Toyoda discussed other alternative fuels the automaker is pursuing and said gas-powered vehicles still have a place in a healthy mix of fuel options, even waxing poetic about the internal combustion engine.
“Believing that battery electric vehicles do not represent the only way to achieve carbon neutrality, we have been working on hydrogen-engine initiatives since three years ago,” he said in the video.
“… there seem to be cases in which engine-related people cannot borrow money from a bank these days. That should not happen, and I want to do something about it.”
Toyoda said internal-combustion engines can actually help achieve carbon neutrality and that he proposed research and development toward that goal, getting company leadership to sign on.
A little over a year ago, Toyoda, still president at the time, said he was among the “silent majority” of industry executives who were questioning pursuing electric vehicles exclusively. Though the automaker has moved more in the electric direction since he stepped down, it’s not abandoning other alternatives.
“Engines in this day and age? It might sound like we are going backward, but that's not at all the case,” Toyoda said. “Doing so is needed for moving toward the future.
"I love engines!" he said. "Their sounds and smells are irresistible! Some people like battery EVs. Some say that now is the time for hybrids. And then there are plug-in hybrid vehicles and hydrogen. The motive force could be anything. There is always one truth. The only enemy is carbon!”
Originally posted on Auto Dealer Today
More Industry

Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →