Tarry Shebesta of DriveItNow to Keynote at Kain Automotive Training’s 11th annual “Clients & Friends Workshop”
CINCINNATI – Tarry Shebesta, President of DriveItNow, will be the luncheon keynote speaker at the Kain Automotive Training’s 11th annual “Clients & Friends Workshop” to be held November 10th– 12th in Lexington, Kentucky. Shebesta will present “Is the push for full transparency forcing you to give away the farm? Discover how much information is enough ... Read More »
CINCINNATI – Tarry Shebesta, President of DriveItNow, will be the luncheon keynote speaker at the Kain Automotive Training’s 11th annual “Clients & Friends Workshop” to be held November 10th– 12th in Lexington, Kentucky.
Shebesta will present “Is the push for full transparency forcing you to give away the farm? Discover how much information is enough to win the sale” on Wednesday, November 11th at 12:25 p.m.
Topics of discussion will include:
Generic Monthly Payment Marketing vs Personalized Payment Engagement
Understanding the difference between full transparency and controlled transparency
How to advertise monthly payments and prequalify online shoppers to mitigate federal and lender adverse action selection criteria
“Car buyers are more informed than ever, but how much pricing and payment information does a dealer need to disclose to engage the online shopper?” says Shebesta, “Dealers are concerned that the push for online deal creation and end-to-end solutions could end up removing them from the sales process or keep the shopper from committing to a transaction altogether.”
The Kain Automotive Training’s “Clients & Friends Workshop” offers advanced processes, tactics, technology and strategies to accelerate Internet sales performance in auto dealerships. Attendees will come away knowing how to achieve internet market leadership through a mix of tried and true techniques along with the unique and speculative.
Kain Automotive is offering DriveItNow clients and friends a special discount of $200 when they register with promo code DriveItNow at https://www.eventbrite.com/e/11th-annual-kain-automotive-digital-success-clients-friends-workshop-tickets-17830622873.”
More Industry
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →