CINCINNATI – Tarry Shebesta, President of DriveItNow, will be the luncheon keynote speaker at the Kain Automotive Training’s 11th annual “Clients & Friends Workshop” to be held November 10th– 12th in Lexington, Kentucky.

Shebesta will present “Is the push for full transparency forcing you to give away the farm? Discover how much information is enough to win the sale” on Wednesday, November 11th at 12:25 p.m.

Topics of discussion will include:

• Generic Monthly Payment Marketing vs Personalized Payment Engagement

• Understanding the difference between full transparency and controlled transparency

• How to advertise monthly payments and prequalify online shoppers to mitigate federal and lender adverse action selection criteria

“Car buyers are more informed than ever, but how much pricing and payment information does a dealer need to disclose to engage the online shopper?” says Shebesta, “Dealers are concerned that the push for online deal creation and end-to-end solutions could end up removing them from the sales process or keep the shopper from committing to a transaction altogether.”

The Kain Automotive Training’s “Clients & Friends Workshop” offers advanced processes, tactics, technology and strategies to accelerate Internet sales performance in auto dealerships. Attendees will come away knowing how to achieve internet market leadership through a mix of tried and true techniques along with the unique and speculative.

Kain Automotive is offering DriveItNow clients and friends a special discount of $200 when they register with promo code DriveItNow at https://www.eventbrite.com/e/11th-annual-kain-automotive-digital-success-clients-friends-workshop-tickets-17830622873.”