ATLANTA – Safe-Guard Products International announced that Scott Ashby has joined the company as General Manager of Safe-Guard Canada, Ltd.

“I am pleased to welcome Scott to the Safe-Guard team as General Manager of Canada,” said David Pryor, CMO of Safe-Guard. “His role will be vital to servicing our Canadian clients and their dealers as well supporting the next stages of growth within our company.”

With over 15 years of experience in finance and insurance, automotive product development, operations management, and automotive retail, Ashby’s experience and knowledge will serve the growing Canadian finance and insurance market well. Most recently Ashby was Aftersales Program and Operations Manager for Nissan Motor Corporation and National Manager of Nissan Canada Extended Services, Inc. which offers financial and insurance products to Nissan and Infiniti dealers across Canada.

Safe-Guard Canada has been serving Canadian customers since 2001 and operates a state-of-the-art facility in Mississauga for their call center and operations management and sales training. Safe-Guard Canada supports clients such as Harley-Davidson Financial Services, Honda Financial Services, Mercedes-Benz Financial Services, Nissan Canada Extended Services, Inc., Porsche Financial Services, and North American Automotive Group as well as their dealers across Canada. With continued growth in the Canadian automotive industry, and increased focus from auto dealers on Finance & Insurance (F&I) products, Safe-Guard Canada saw contract volume grow over 70% in 2015 and is poised to support clients with another successful year in 2016.

“We continue to see growth in the Canadian market,” said Pryor. “Our existing clients are adding new products and solutions, dealers are seeing success with branded programs supported by training and sales support, and consumers continue to demand care-free auto protection. We’re excited to support clients and their dealers with a complete finance and insurance solution.”