WAYNE, Pa. — MaximTrak Technologies today this week announced integration of Zurich North America’s F&I product rates and forms into the F&I technology firm’s ETrak platform, a secure solution designed to streamline the contracting process and eliminate the time, cost, and errors association with paper contracts.

With this integration, Zurich dealer customers now have access to MaximTrak’s advanced sales systems, MenuTrak and FLITE, which feature the company’s proprietary consumer risk analyzer and intelligent product scoring models.

“The goal of our award-winning digital retail sales and F&I platform is always to bring greater transparency, flexibility, convenience, and productivity to the F&I office and, by extension, to dealers’ customers,” said Jim Maxim Jr., president of MaximTrak and chief digital officer for RouteOne. “This new integration with Zurich North America continues our relationship with leading industry technology and service providers to bring more value to auto retailers.”

The MaximTrak platform is deployed domestically and internationally as a turnkey solution for creating engaging selling experiences, according to the company. The company’s new FLITE ENGAGE, FLITE, and a suite of solutions naturally interfaces with RouteOne’s comprehensive digital retailing suite of services.

“As digital ecosystems transform the way auto dealers present, sell, and transact, it is imperative that we offer them access to leading F&I digital retail platforms,” said Marie Knight, head of direct markets and programs strategic services for Zurich North America. “Our integration with MaximTrak will provide our auto dealer customers with advanced systems and interactive sales processes to improve the quality of the F&I customer experience.”

MaximTrak ETrak provides an electronic ecosystem that combines direct provider integrations, indirect provider integrations, and fully managed rates, tables, and business rules. These solutions enable dealers to digitize the workflow inside of their F&I office across providers, systems and processes. The ETrak platform builds complex integration and business layer logic from many product providers into one rating and contracting interface that standardizes the workflow, from the point of sale through registration and remittance.