Kia Model Awarded for Safety
New Sportage garners IIHS nod after improvement to side body.

The Sportage's side structure is updated in the 2024 model, helping it earn the IIHS award.
IMAGE: Kia
The 2024 Kia Sportage has earned a top safety award from the Insurance Institute for Highway Safety.
The Top Safety Pick+ nod is the nonprofit group’s highest recognition. To get it, a model has to get a “good” rating in several crash tests. Its headlights must also garner acceptable or good ratings as standard in all trims, and a front crash-prevention system with advanced or superior ratings in vehicle-to-pedestrian tests must be available.
Kia updated the side structure of the Sportage with the new model, so it meets all of the higher-tier award’s requirements, IIHS said in a press release.
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →