IRVINE, Calif. — While the average new car on the road today costs nearly $37,000, there are still plenty of vehicle options available at a more affordable price that don’t sacrifice comfort and style. So say the editors at Kelley Blue Book, who have ranked the 10 Coolest New Cars Under $20,000 for 2019.

“Stylish designs, affordable price points, and loaded with technology and safety features — this year’s Coolest Cars check all the boxes for today’s car shoppers,” said Michael Harley, executive editor for Kelley Blue Book. “With functional and fashionable looks inside and out, the Kia Soul tops this year’s list with its alluring combination of bold style, SUV-like versatility, practicality, and low ownership costs.”

Kelley Blue Book’s 10 Coolest New Cars Under $20,000 are:

1. Kia Soul

2. Toyota Corolla Hatchback

3. Honda Civic

4. Hyundai Kona

5. Hyundai Veloster

6. Volkswagen Golf

7. Nissan Kicks

8. Subaru Impreza

9. Honda Fit

10. Volkswagen Jetta

Each vehicle was available for $20,000 or less as of May 10 according to Kelley Blue Book’s Fair Purchase Price platform. To see read the full coverage, including commentary, pricing details, and photos, click here.