GWC Warranty Releases Fourth Video In Award-Winning Behind The Wheel Dealer Story Series
WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released the fourth video in the award-winning Behind The Wheel dealer story series. The latest release in the Behind The Wheel series features Texas Cars Direct, a destination for luxury used cars ... Read More »
WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released the fourth video in the award-winning Behind The Wheel dealer story series.
The latest release in the Behind The Wheel series features Texas Cars Direct, a destination for luxury used cars in Dallas, Texas. Texas Cars Direct’s story is one entrepreneurship and a unique zero-frills approach to buying high-end used vehicles that is complemented by a quality VSC product provided by GWC Warranty. Owner Pete Bulban opened the dealership more than 35 years ago, and has been making luxury vehicle ownership affordable ever since.
“Behind The Wheel continues to uncover and document impactful stories of dealers and their personal visions for success,” said GWC CEO and President Rob Glander. “The story of Texas Cars Direct is truly unique while also bringing to life the entrepreneurial spirit that so many dealers share. These types of businesses are a natural fit for GWC’s commitment to provide a best-in-class vehicle service contract experience.”
Behind The Wheel, winner of a 2015 Automotive Communication Award, pulls back the curtain to unveil the people and communities that make dealers successful. Each dealership’s story also delves into how GWC Warranty’s best-in-class service, products, training and technology align with dealers’ missions to operate reputable, successful businesses.
To view the story of Texas Cars Direct, as well as past Behind The Wheel videos, visit the GWC Warranty website at www.GWCwarranty.com/BehindTheWheel.
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →