TAMPA, Fla. — Organizers of Dealer Summit announced that Gerry Gould, director of training for United Development Systems Inc. (UDS), will lead a session dedicated to F&I product sales at the event, which will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

“Gerry brings unparalleled expertise and energy to our stage,” said David Gesualdo, show chair and publisher of Auto Dealer Today and F&I and Showroom. “Dealers who have yet to see Gerry speak are in for a memorable and informative experience.”

Gould is a highly sought-after trainer and speaker and a frequent contributor to industry publications, including F&I and Showroom. He will present “Discovering the Need the Buyer Hasn’t Realized” at 11:30 a.m. on Thursday, May 5.

“If you are looking to influence your customers to purchase more F&I products, you must be willing to sell based on their criteria rather than your own,” Gould said. “Empowering your customers to realize that they need the protection that you are offering is essential to securing multiple products and increasing revenue. I am very excited for the opportunity to share proven techniques that bring needs-based selling to a new level.”

Registration for Dealer Summit is now open at the event’s website. Dealers who register by April 1 will enjoy a $100 early-bird discount.

For information about exhibition and sponsorship opportunities, contact David Gesualdo via email or at 727-947-4027.