FCA Proposes Merger With Renault
The chairman of Fiat Chrysler Automobiles is pushing a proposal that would merge the Italian-American carmaker with France’s Renault, creating the world’s third-largest manufacturer.

John Elkann, chairman of Fiat Chrysler Automobiles, is pushing a proposal to merge the Italian-American manufacturer with France’s Groupe Renault.
Photo by Seadart via Wikimedia Commons
(Bobit) — Reports emerged over Memorial Day weekend that Fiat Chrysler Automobiles has altered the course of technology-sharing discussions with Groupe Renault by proposing a 50/50 merger between the Italian-American and French automakers.
FCA’s chairman, John Elkann, appears to be aggressively campaigning for the proposal, which Renault executives said they would “study with interest” in a brief statement released Monday.
In a message to Japan’s Nikkei newspaper, Elkann hinted at the merger’s potential to create the world’s third-largest auto manufacturer, accounting for 8.7 million new units in 2018. Counting Renault’s Japanese partners, Nissan and Mitsubishi, total volume would exceed 15 million, surpassing Volkswagen (10.8 million) and Toyota (10.6 million).
“Our proposed merger with Renault will create the potential to build a global partnership with all three of these great companies during this period of unprecedented transformation in our industry,” Elkann wrote early Tuesday. “I have huge respect for Nissan and Mitsubishi, and their products and businesses. … Our proposal to Renault is one we believe will be transformative in many positive ways.”
The proposal lays out $5.6 billion in annual cost savings based on joint research and platform development and improved purchasing power; Elkann stressed no plant closures would be necessary.
Renault and Nissan were in merger talks as recently as March. Analysts with the Financial Times, among other outlets, speculated the companies could move quickly to acquire FCA after merging.
Writing for Bloomberg, opinion columnist Chris Bryant noted the companies share similar market capitalizations and said FCA stood to gain from Renault’s advances in electric-vehicle technology; presumably, Renault would benefit from FCA’s established presence in the North American market. But he found the timing curious, given the ongoing fallout from the abrupt departure of the former head of the Renault-Nissan-Mitsubishi Alliance, Carlos Ghosn.
“It’s odd that Fiat has pitched a merger while Renault is in a tussle with its alliance partner Nissan. Perhaps the Japanese will view this as a helpful distraction that will stop Renault’s managers trying to deepen their alliance for the time being,” Bryant wrote.
“As with the alliance, politics presents a huge challenge to this merger,” he added. “Expect France and Italian interests to battle for every cent of investment spending. If job cuts become a necessity, things could get even more tense.”
Originally posted on Auto Dealer Today
More Industry

Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →