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Dealership Numbers Fall as Throughput Increases

Throughput increased in 2021 as U.S. light-vehicle sales rose to nearly 14.75 million vehicles, according to dealership census.

March 29, 2022
Dealership Numbers Fall as Throughput Increases

 

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The U.S. saw the number of dealerships fall slightly in 2021 as average throughput, or new-vehicle sales per franchise, increased, according to Automotive News' annual dealership census.

The annual dealership census found new vehicles sold per franchise increased 3.6% to 466 on average in 2021.

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The census also ranks 41 brands for throughput as a measurement of a dealership network's health. Throughput increased in 2021 as U.S. light-vehicle sales, excluding Tesla, rose 2.5% to nearly 14.75 million vehicles, according to the Automotive News Research & Data Center.

However, the overall dealership count fell for the second-straight year by a margin of 0.3%. Dealerships numbered 18,211 stores as of Jan. 1. New-vehicle franchises dropped by 1.3% to 31,410.

Toyota held the top ranking, with its average throughput jumping 10% to 1,638 vehicles sold per franchise. Lexus took the No. 2 spot as its throughput rose 11% to 1,253 vehicles. Honda moved from No. 2 to No. 3 as its throughput increased 7.9% to 1,229 vehicles.

BMW jumped two spots to grab the No. 4 spot. Its throughput jumped 21%. Subaru moved to No. 5, as its throughput average fell 4.8%. Kia moved up one spot to No. 6; Hyundai, up two spots to No. 7; Mercedes-Benz, fell three spots to No. 8; Nissan, dropped one to No. 9; and Audi, up one to No. 10. Ford, last year's No. 10, fell to No. 12.

General Motors led the drop in dealerships with a decline of 30 stores. Cadillac lost 313 franchises — more than a third of its count but the brand's exclusives rose by two. Exclusives jumped by 51 for Chevrolet and by six for GMC.

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Ford Motor Co. dropped 14 stores in 2021 and had fewer franchises for Lincoln, down 8.1% to 685. Lincoln exclusives fell by six to 133 as of Jan. 1.  

Automotive News reported a spokeswoman noted Lincoln's overall franchise count fell further in 2022, to about 650 as of mid March.

Originally posted on Auto Dealer Today

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