agent Entrepreneur logo
MenuMENU
SearchSEARCH

Cox Automotive Forecast: August New-Vehicle Sales Pace Slowest of 2021 Due to Low Supply

August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020.

September 2, 2021
Cox Automotive Forecast: August New-Vehicle Sales Pace Slowest of 2021 Due to Low Supply

August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020.

1 min to read


COX AUTOMOTIVE – With new-inventory extremely tight for most brands across the country, a slowdown in sales compared to July was widely expected. Initial reports indicate that tight inventory is now negatively impacting sales at nearly all brands. A few will ultimately squeeze out small year-over-year gains – Acura, Mazda – but a vast majority will be down in August. Given the severity of the supply crunch in the market, some brands are down well below last year’s levels. Even Toyota, which has been able to successfully navigate tight supplies through the spring and summer suffered a sales decline in August. 

August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020. Current data points to a drop closer to 17%, with sale volume near 1.1 million. At this point, indications are new-vehicle inventory issues will continue to stress dealers and consumers through the remainder of the year. The global auto supply chain has always been a fragile operation, and this year has demonstrated just how fragile indeed.

Originally posted on F&I and Showroom

More Sales

A rear view of a red Hyundai Elantra
Salesby Hannah MitchellAugust 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Photo of man's hand holding a square blue piece with a yellow capital P on it, with other letter pieces below on a surface
Salesby Justin B. GasmanAugust 5, 2026

Two Kinds of Agents and the 5 Ps That Separate Them

Follow these key guidelines to distinguish your agency from competitors by adding more value to your dealer clients' businesses.

Read More →
Man climbing ladder in front of mountain landscape.
Salesby Lauren LawrenceAugust 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Salesby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Photo of blue Toyota Prius parked next to a body of water with a city skyline behind it
Salesby Hannah MitchellJuly 24, 2026

July Auto Sales Simmer

Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.

Read More →
Photo of parked cars of various types for sale on a lot
Salesby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
Ad Loading...
Closeup photo of a new white car on a road from the driver's side
Salesby Hannah MitchellJune 26, 2026

June Automotive Boon?

A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Hood of orange Tesla in front of sunrise
Salesby Lauren LawrenceJune 18, 2026

Legacy Automakers Risk Falling Behind

As legacy automakers, mostly in the U.S. and Japan, have revised their 2030 electric-vehicle sales targets and shifted to a hybrid focus, they risk falling behind new market leaders.

Read More →
Ad Loading...
Photo of man holding a car key
Salesby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Ad Loading...