Cox Automotive Forecast: August New-Vehicle Sales Pace Slowest of 2021 Due to Low Supply
August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020.

August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020.
COX AUTOMOTIVE – With new-inventory extremely tight for most brands across the country, a slowdown in sales compared to July was widely expected. Initial reports indicate that tight inventory is now negatively impacting sales at nearly all brands. A few will ultimately squeeze out small year-over-year gains – Acura, Mazda – but a vast majority will be down in August. Given the severity of the supply crunch in the market, some brands are down well below last year’s levels. Even Toyota, which has been able to successfully navigate tight supplies through the spring and summer suffered a sales decline in August.
August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020. Current data points to a drop closer to 17%, with sale volume near 1.1 million. At this point, indications are new-vehicle inventory issues will continue to stress dealers and consumers through the remainder of the year. The global auto supply chain has always been a fragile operation, and this year has demonstrated just how fragile indeed.
Originally posted on F&I and Showroom
More Sales

Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Two Kinds of Agents and the 5 Ps That Separate Them
Follow these key guidelines to distinguish your agency from competitors by adding more value to your dealer clients' businesses.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
July Auto Sales Simmer
Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
June Automotive Boon?
A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
Legacy Automakers Risk Falling Behind
As legacy automakers, mostly in the U.S. and Japan, have revised their 2030 electric-vehicle sales targets and shifted to a hybrid focus, they risk falling behind new market leaders.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →