agent Entrepreneur logo
MenuMENU
SearchSEARCH

Consumers Still in Sticker Shock

New-vehicle loans out of reach for many as others take on marathon terms that could put them under water.

October 2, 2024
Consumers Still in Sticker Shock

New loans with monthly payments of at least $1,000 made up 17% of new-vehicle loans in a six-quarter trend.

Credit:

Pexels/Erick Marynowski

1 min to read


New-vehicle auto finance conditions continued to dog consumers in the third quarter with daunting affordability conditions.

High vehicle prices and interest rates kept coupling to push many consumers into overly long loan terms, according to Edmunds, which said 69% of new-vehicle loans had 60-month-plus terms in the quarter, continuing this year’s trend. In fact, it said, 84-month terms are steadily increasing, up from 17% in the second quarter to 18%.

Ad Loading...

"Longer loan terms might make monthly payments more palatable for consumers, but the harsh reality is that most Americans don't want to keep their vehicle for seven years," said Edmunds Director of Insights Ivan Drury. "Simply put, longer loan terms put car owners at greater risk of rolling negative equity into their next auto loan."

New loans with monthly payments of at least $1,000 made up 17% of new-vehicle loans in a six-quarter trend, Edmunds said. 

In an August Edmunds survey, 62% of respondents said they’ve delayed buying a new car due to high interest rates. Though the Federal Reserve made a big cut to rates in September, the effect will take time to trickle down to auto loans. The average annual percentage rate was flat in the third quarter at 7%, Edmunds said.

DIG DEEPER: Is the Death Knell Being Sounded for Dealer Financing?

Originally posted on Auto Dealer Today

More Industry

Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Mitsubishi shadow line-up
Industry•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Ad Loading...
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
Industry•August 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industry•by Hannah Mitchell•August 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
outside of car dealership with cars parked in front
Industry•by Lauren Lawrence•August 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Ad Loading...
Cars from the rear on a Shanghai freeway
Industry•by Hannah Mitchell•August 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...