agent Entrepreneur logo
MenuMENU
SearchSEARCH

Cadillac Reveals Bespoke CELESTIQ Experience

Cadillac House at Vanderbilt will welcome clients to collaborate with CELESTIQ designers and a concierge for a custom commission experience.

March 30, 2023
Cadillac Reveals Bespoke CELESTIQ Experience

Architectural exterior rendering of the completed Cadillac House at Vanderbilt. 

Credit:

General Motors 

3 min to read


 

Cadillac announced plans for the Cadillac House at Vanderbilt—a new, state-of-the-art facility dedicated to the individualized, bespoke client experience of the Cadillac CELESTIQ, an all-electric ultra-luxury sedan.

Located on the General Motors Global Technical Center campus, in Warren, Mich., the facility will allow clients to collaborate with CELESTIQ designers and a concierge for a custom commission experience. Cadillac will start the process of selected client engagements in late spring, with the facility welcoming its first clients in late summer.

Ad Loading...

“Every CELESTIQ is personally commissioned and working on-site with our Cadillac designers provides clients an elevated experience,” said Bryan Nesbitt, executive director, Global Cadillac Design, in a press release. “It’s a unique opportunity to collaborate with our design team, enabling clients to  directly translate their vision of their CELESTIQ into a one-of-one piece of moving sculpture.”

The new Cadillac House will be named after auto designer Suzanne Vanderbilt, who, in her day, was one of only a few women working in automotive design industrywide. She joined GM Design in 1955, shortly before the Global Technical Center was inaugurated, and worked in the Cadillac studio.

Vanderbilt's early work included the design of two unique vehicles: a 1958 Eldorado Seville Coupe called Baroness, and the Cadillac Saxony convertible. She performed collaborative work with the Advanced Interior and Research Studios, designing safer vehicle interiors and securing two patents. Over the years, she provided essential mentorship to the next generation of female designers before retiring in 1977.

The building that Cadillac House at Vanderbilt inhabits—directly across the lake from the main entrance—originally served as Central Restaurant.

The personalization experience at Cadillac House at Vanderbilt is open to CELESTIQ clients around the world. For those who participate virtually, Cadillac says their journey remains highly personalized and also starts at the Cadillac House. It includes a one-on-one concierge experience to guide clients through the personalization process, while also providing them access to a Cadillac designer and additional exclusive services.

Ad Loading...

“From start to finish, the process is meticulously curated,” said Melissa Grady Dias, Cadillac global chief marketing officer. “And regardless of where clients choose to collaborate with the Cadillac team, we will offer an extraordinary variety of commission options, ensuring every desire for their vehicle can be fulfilled. Each CELESTIQ is tailored to reflect its owner’s tastes, which are conveyed directly to the design team.”

Select clients will be led through a design consultation process by a concierge, in addition to their CELESTIQ Certified Dealer of choice, who guides them through the journey.

Every CELESTIQ will be built at the Artisan Center, another facility on GM’s 67-year-old, 710-acre campus.

CELESTIQ is expected to arrive to clients in late spring of 2024. Production will be very limited, and CELESTIQ is available through inquiry only.

 

Originally posted on Auto Dealer Today

More Product & Technology

Man in blue suit smiling for photo.
Product & Technologyby StaffMay 29, 2026

AppOne Partners With RouteOne for E-Contracting Solution

By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.

Read More →
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
blue Subaru car, windy road graphic, ADAS Upgrades

Subaru Upgrades Safety Tech

Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.

Read More →
Ad Loading...
Product & Technologyby StaffFebruary 4, 2026

AAMS Training and Mosaic Compliance Services Merge

The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.

Read More →
Product & Technologyby Lauren LawrenceJanuary 16, 2026

Dealership AI Use on the Rise

The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.

Read More →
Product & Technologyby Hannah MitchellJanuary 8, 2026

Auto Software Collaboration Grows

More OEMs and U.S. auto parts makers joined the global initiative to leverage open-source software development for greater efficiencies and vehicle innovations.

Read More →
Ad Loading...
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Product & TechnologyDecember 16, 2025

What to Do When Your Vendor Is Hacked

The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.

Read More →
AI hand and human hand shaking hands
Product & Technologyby Lauren LawrenceDecember 11, 2025

AI Can Enhance Dealer Ops

Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.

Read More →
Ad Loading...
Product & Technologyby Hannah MitchellDecember 9, 2025

Captive Auto Lenders Behind on Digital

Consumers demanding efficient, seamless online experiences as they shop for loans, survey finds

Read More →