agent Entrepreneur logo
MenuMENU
SearchSEARCH

Brand Websites Get Graded

Hyundai, Mercedes outshine rivals; EV shoppers’ satisfaction up.

January 11, 2024
Brand Websites Get Graded

Hyundai bested mass-market brands, followed by GMC and Hyundai affiliate Kia, which tied in second place.

IMAGE: Pexels/Andrea Piacquadio

1 min to read


Automakers’ websites overall aren’t wowing consumers, but electric-vehicle shoppers’ satisfaction with them is up, and Hyundai and Mercedes-Benz get the highest marks.

J.D. Power surveyed more than 12,000 consumers this past fall who say they’ll be in the market for a new car in the next 24 months.

Ad Loading...

It said overall satisfaction with auto manufacturer websites stayed flat since the previous survey last summer. But six brands saw big increases in satisfaction among consumers, and five of those have bigger EV lineups.

Some manufacturers have recently done a better job of presenting details about their EVs online, J.D. Power said in a press release about the survey findings.

“Previously, car manufacturers had difficulties showcasing the technological specifications for their EVs in an easily digestible way for shoppers,” said J.D. Power Director of Digital Solutions Eric McCready. “Now, the tide has turned as the EV shopping experience has been elevated. Looking ahead, manufacturers that evenly distribute the focus and updates across all vehicle types will see higher satisfaction with vehicle shoppers."

  • Mercedes is top-ranked among premium brands, followed closely by Tesla. Cadillac came in third.

  • Hyundai bested mass-market brands, followed by GMC and Hyundai affiliate Kia, which tied for second place.

The semiannual website satisfaction study, introduced in 1999, is conducted twice a year.

Ad Loading...

Originally posted on Auto Dealer Today

More Product & Technology

Man in blue suit smiling for photo.
Product & Technologyby StaffMay 29, 2026

AppOne Partners With RouteOne for E-Contracting Solution

By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.

Read More →
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
blue Subaru car, windy road graphic, ADAS Upgrades

Subaru Upgrades Safety Tech

Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.

Read More →
Ad Loading...
Product & Technologyby StaffFebruary 4, 2026

AAMS Training and Mosaic Compliance Services Merge

The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.

Read More →
Product & Technologyby Lauren LawrenceJanuary 16, 2026

Dealership AI Use on the Rise

The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.

Read More →
Product & Technologyby Hannah MitchellJanuary 8, 2026

Auto Software Collaboration Grows

More OEMs and U.S. auto parts makers joined the global initiative to leverage open-source software development for greater efficiencies and vehicle innovations.

Read More →
Ad Loading...
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Product & TechnologyDecember 16, 2025

What to Do When Your Vendor Is Hacked

The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.

Read More →
AI hand and human hand shaking hands
Product & Technologyby Lauren LawrenceDecember 11, 2025

AI Can Enhance Dealer Ops

Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.

Read More →
Ad Loading...
Product & Technologyby Hannah MitchellDecember 9, 2025

Captive Auto Lenders Behind on Digital

Consumers demanding efficient, seamless online experiences as they shop for loans, survey finds

Read More →