AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes
They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.
They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.
IMAGE: AutoLeadStar.com
MIAMI – AutoLeadStar, a complete marketing automation platform designed for dealers, recently compared dealerships across the automotive landscape and found technology-driven marketing is outperforming manual marketing by up to 4.5x.They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.
We’re encouraging all of our dealer friends to explore technology-backed marketing solutions if they aren’t already engaging with them.
One dealership in the data pool went from 110 leads per month manually to over 400 leads with an automated solution, and were able to decrease their ad spend from over $11,000 to $8,000 within the month of September.
“It’s shocking how much money dealers are throwing away on extra fees or their own internal team using manual-based systems for determining ad spend,” said Ilana Shabtay, Director of Marketing for AutoLeadStar. “Dealers who are using AI-backed solutions to pivot quickly based on not only buyer demand, but inventory levels and the dynamic market, will be the true winners coming out of 2020.”
Inventory shortages, an end to the buyer surge that we saw this summer, and a general malaise over websites and offers as the holidays loom, mean dealerships need to be more savvy than ever before with their ad strategies and dollars. In fact, a recent Wall Street Journal article pointed to a comeback in the third quarter backed in part by new drivers buying their first vehicle after being concerned about public transportation.
“We’re encouraging all of our dealer friends to explore technology-backed marketing solutions if they aren’t already engaging with them. We found one dealership had a 350% increase in leads during their first month using our tech-based solution and were able to decrease their spend by 163 percent,” said Shabtay.
For additional information on all of AutoLeadStar’s automation solutions, please visit www.autoleadstar.com.
Originally posted on F&I and Showroom
More Product & Technology
Computer Headaches on the Road
Consumers keep complaining about new cars’ infotainment tech, but are automakers listening? A recent survey shows regression except for mapping and speakers.
Read More →
Another Death Tied to Imported Air Bags
The Texas traffic fatality is the 11th federal regulators have connected to defective inflators imported from China. They urge that a certain population of used vehicles be inspected.
Read More →
Roadside Warnings Debut
Mazda works with AAA and a technology company to alert passersby to stranded vehicles from its lineup, for both parties’ safety.
Read More →
AI As Trainer?
This month, Agent Entrepreneur Editor Hannah Mitchell shares an artificial-intelligence development that could upend traditional dealership training.
Read More →
A Lingering Auto Tech Divide
Automakers still struggle to hit consumers’ sweet spot, hanging onto the despised touchscreen and adding other complex systems while simple, effective details hit the mark.
Read More →
AI, China and the Next Wave of Auto Retail Innovation
F&I sits at the center of the changes expected to sweep the industry in just the new few years as new players change the game.
Read More →
That Bot Can Do a Lot
Artificial intelligence was all the buzz at the 2026 Agent Summit. A panel of tech specialists broke through the noise to give agents guidance on steering dealer clients.
Read More →
Cyber F&I
Your dealer clients could only benefit from showcasing products on their websites along with vehicle inventory. Modern consumers expect to be informed and are more likely to buy products when they are.
Read More →
Road Glare to Drop a Notch?
Audi is preparing two SUV models for the American market with the automaker’s adaptive LED headlights. Its technology is designed to reduce brightness for other drivers, a growing complaint among U.S. motorists.
Read More →
AppOne Partners With RouteOne for E-Contracting Solution
By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.
Read More →