agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ally Survey Reveals New isn't Always Better for Young Car Buyers

Majority of young adults prefer used cars as affordable, sustainable alternative.

March 24, 2022
Ally Survey Reveals New isn't Always Better for Young Car Buyers

Majority of young adults prefer used cars as affordable, sustainable alternative.

IMAGE: Ally

3 min to read


DETROIT – From vintage clothing to retro furniture finds, thrifting is the shopping mode of choice for many Gen Z and millennial consumers as they look for ways to lessen their impact on the environment. According to a new Ally survey, the same now holds true for car buying.

In a survey of 2,000 American adults conducted by One Poll on behalf of Ally Financial, 71% of consumers ages 18-40 say they would rather buy a used car than a new one, even as used car prices hit record highs.

Ad Loading...

Sustainable Car Buying – 63% of young car buyers prefer used cars over new, citing sustainability values

For this age group, sustainability is a key motivator with 63% of used car shoppers stating they would prefer a used car specifically because it's more sustainable and draws on fewer resources than building new cars.

"Sustainability has become a key priority for Gen Z and millennial consumers, and it's impacting the way they think about cars and their car-buying decisions," said Doug Timmerman, president of Dealer Financial Services, Ally Financial. "Whether it be through purchasing an electric vehicle, or a used car, the goal remains the same: to lessen environmental impact."

Eighty-two percent of consumers ages 18-40 agree that electric cars are the future, with 72% saying they'd consider purchasing an electrified vehicle, compared to only 28% of drivers ages 57+. However, cost is still a consideration as nearly half (45%) of Gen Z and millennial consumers said cost could hinder their EV purchase.

With used cars and electric vehicles gaining in popularity as sustainable options, consumers recognize any vehicle choice brings additional expenses. To keep expenses under control in uncertain times, 81% of younger consumers indicate they are more inclined to purchase a vehicle service contract (VSC) due to the pandemic.

Ad Loading...

"There's a common misconception that electric vehicles have minimal service and repair needs, but that's not necessarily the case," Timmerman said. "Whether consumers are purchasing EVs or used cars in an effort to be sustainable, vehicle service contracts can provide peace of mind for unexpected repair expenses, and help extend the life of the vehicle."

VSCs help cover expenses such as repairs and replacement parts that fall outside the factory warranty including costly high-tech features such as LCD screens, lane departure warning systems, adaptive cruise control and more. As an example, Ally Premier Protection VSCs cover over 7,500 vehicle components and offer other benefits, such as alternate transportation (including ride sharing), roadside assistance and reimbursement for trip interruption caused by a breakdown. Levels of coverage vary by plan and are available for new and used vehicles.

No matter the car type, VSCs can help make it easier to manage unexpected repair costs and maintain vehicles over extended periods of time – something incredibly important to consumers ages 18-40.

Topics:Sales

More Sales

split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Hood of orange Tesla in front of sunrise
Salesby Lauren LawrenceJune 18, 2026

Legacy Automakers Risk Falling Behind

As legacy automakers, mostly in the U.S. and Japan, have revised their 2030 electric-vehicle sales targets and shifted to a hybrid focus, they risk falling behind new market leaders.

Read More →
Photo of man holding a car key
Salesby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Ad Loading...
Dodge emblem on orange vehicle
Salesby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Car key fob on center console.
Salesby Lauren LawrenceJune 12, 2026

New-Car Demand on the Rise

For the first time this year, new-vehicle demand rose in May, up nearly 6% year-over-year, according to CarGurus’ Intelligence Report.

Read More →
Photo of the back of an electric Mercedes
Salesby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Ad Loading...
Nissan SUV in a tunnel
Salesby Lauren LawrenceMay 29, 2026

Nissan Reports Significant Sales Growth

Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.

Read More →
Orange BMW with windshield wipers sticking up.
Salesby Hannah MitchellMay 18, 2026

Inventory of New Units Stable

Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.

Read More →
two men in suits shaking hands
Salesby Peter ChafetzMay 1, 2026

The Hidden Edge

Reflections from the 2026 Agent Summit: gratitude, gut decisions, and the power of the first contact

Read More →
Ad Loading...
Photo of white 2026 Ford Bronco on a sandy beach
Salesby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Ad Loading...