Affinitiv, a provider of data-driven marketing and software solutions to the automotive market, upgraded its all-in-one data management console, DealerLens.

The console enables Affinitiv clients to measure and benchmark results across multiple solutions, which allows users to track productivity more effectively across all dealers within a group. DealerLens also provides dealerships with a high-level overview of the performance of each Affinitiv product they use and how it interacts with their business. With the latest enhancements, dealerships can now view even more dashboards and key performance indicators to drive success.

DealerLens provides oversight on a dealership and group’s operations, displaying data via customizable widgets based on the information each dealer wants to receive. The dealer can view an overall summary of their business and benchmark dealerships within the group by the entire industry or brand peers. In addition, the views are broken into key areas of the business via a customized heads-up display with the ability to pin favorite metrics. DealerLens delivers an efficient way to digest data to meet the specific goals within a dealership and its group. The latest enhancements provide even more information at a glance, featuring new sales and service dashboards, as well as 50-plus KPIs.

Top features for Affinitiv DealerLens include:

• New sales and service dashboards

• New and unique KPIs for dealers

• Multiple views of data across a group, including summary, dealer benchmark, industry benchmark, and brand benchmark

• Actionable insights

• Data sets from multiple third-party integrations

“Our newest enhancements to DealerLens help us provide dealerships and groups with even more data to optimize their performance,” said Affinitive Chief Product Officer Matt Rodeghero. “The addition of sales and service dashboards along with over 50 KPIs give dealer groups in particular more insight and capability than has ever been provided in this industry. With all necessary data across internal and third-party tools in their hands, they can meet and exceed their goals, avoiding missed opportunities, cross-referencing, and data overload.”