ATLANTA — Porsche announced the launch of its first online car sales platform for U.S. dealers. The joint pilot project includes 25 participating dealers offering customers the option of completing the paperwork for their new or used vehicle purchase onscreen — by web browser or mobile device — “shortening and easing the process from selection to contract,” according to a release.

The platform includes modules for buying, financing, leasing, payment and trade-in calculators, including credit approval and F&I product selection, all through Porsche Financial Services. Once an online order is submitted, customers can visit the dealership for final signatures and to collect their vehicle.

“Porsche is always looking for new ways to meet customer expectations.”

A wider national rollout is possible, depending on the results of the pilot, executives said. There are 191 franchised Porsche dealers in the U.S.

“Porsche is always looking for new ways to meet customer expectations,” said Klaus Zellmer, president and CEO of Porsche Cars North America Inc. “For our dealerships, who are at the core of our strategic initiatives, we think this blend of digital and physical interaction with customers will only strengthen their business.”

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