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It’s more essential now than ever to capture customers as they’re starting the car buying process, and the first impression is happening online. It’s time to make sure yours is the best it can be.
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Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.
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2021 offers an extremely promising year with the implementation of new technologies adding to the automotive value chain, and digital automotive retailing is predicted to see an observable lift.
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In order to excel in this profession, you must be a great listener, who asks all the right questions, and remembers that everyone is a prospect.
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If more dealers sold VSCs to their own customers, it would be extremely effective in re-directing this marketplace back to dealerships, which is where these products historically were sold.
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As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
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Implementing pricing guidelines is not a guarantee that the regulators will stay away, but properly implemented and managed, it should provide a plausible defense of your F&I pricing practices.
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With a few key strategies in mind, auto dealers will be better equipped with the right F&I product portfolio to meet the needs of the growing number of people shopping for used vehicles in 2021.
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Credit unions ramping up their abilities to serve their customers digitally is playing an ever-increasing role in satisfying auto-lead and auto-loan origination for their dealership partners.
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Committing to daily effort will provide you the mental toughness to survive the storm and be better prepared for the next one.
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