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SEARCHiA Financial Group introduces its new ‘Get Ahead’ brand signature, highlighting the company’s growth strategy and commitment to clients across North America.
New brand signature designed to power growth
iA Financial Group/K72
iA Financial Group launched a new brand signature, "Get Ahead," to reflect its current position and future direction. The company manages approximately $275 billion in assets under administration and management, supported by more than 10,000 employees and 50,000 advisers.
Founded more than 130 years ago, iA provides life insurance and segregated funds in the Canadian market. The company continues to expand across Canada and grow its presence in the United States.
“Get Ahead is a reflection of who we are and where we are going. It highlights our goal to combine the human and digital experience while helping clients feel secure about their future,” said iA Financial Group President and CEO Denis Ricard.
iA serves 11.6 million clients across North America and invests up to $400 million annually in technology. Current tools include the web-based EVO sales platform for life insurance, the AX360 platform for advisers, and artificial intelligence-driven wealth management solutions.
For advisers, the company says the new signature signals stronger partnerships and support. For clients, it points to a commitment to providing innovative and sustainable products, for employees, growth opportunities, and for communities reinforces a focus on building resilience.
Originally posted on Auto Dealer Today
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