Car Types Depreciate Differently
Hybrids, trucks fare better as post-pandemic market normalizes with revived inventories.

Hybrids like the Toyota Prius hold onto their value longer than many gas-powered vehicles, according to the study.
Toyota
When it comes to retaining value over time, a newly released study shows hybrids and pickups hold on to the most while electric vehicles lose the most.
The iSeeCars.com research revealed a sometime stark disparity among various vehicle types when it comes to value retention as measured over the first five years of ownership.
EVs, according to the study, lose 59% of their value in that initial period, iSeeCars says. By contrast, hybrids and pickups shed just about 40%.
It found the industry average to be in the middle at 46%, a steeper drop than the 39% decline observed in 2023 but less than 2019’s 50% depreciation.
In its analysis of more than 800,000 5-year-old vehicles sold between March 2024 and this past February, iSeeCars found that sports cars and small SUVs also do better on value retention, with strong showings in its top 25 ranking.
Meanwhile, both EVs and some luxury vehicles’ values tend to tank the most.
Though all vehicle types are depreciating faster than they did two years ago, the study found, hybrids have hewed closest to pandemic-era peaks.
“Depreciation remains the most expensive aspect of buying a new vehicle,” said iSeeCars Executive Analyst Karl Brauer in a press release on the study results.
“The difference between buying a hybrid versus an electric vehicle could be tens of thousands of dollars in lost value.”
IseeCars explained that the depreciation increase results from normalization of new- and used-vehicle supply after the pandemic.
“Used car prices have dropped since their peak during the pandemic, as reflected in higher 5-year depreciation rates across all vehicle types. This means new cars are losing more money after 5 years because both the new and used car supply is slowly returning to normal following the plant shutdowns during COVID.”
LEARN MORE: Top 10 2025 Vehicles Named
Originally posted on F&I and Showroom
More Industry

Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →