BMW App Gets ICE Owners Thinking About EVs
New feature tells them how much range they’d get with an EV based on their driving routine.
Electric Vehicle Analysis feature is new to the My BMW application.
BMW
BMW is trying to leverage its driver mobile application to nudge owners of gas-powered models to consider switching to electric.
The My BMW app now includes the Electric Vehicle Analysis function that shows owners how many trips an electric BMW could have made on one battery charge compared to the number made with their internal combustion engine model.
The idea is to tell them which electric BMW would best fit their driving habits.
The app feature, available for operating systems 7 and newer, can be used after the ICE vehicle has been driven on at least 200 trips for approximately 1,250 miles.
“This is intended to combat the range anxiety and concerns about the everyday practicality of all-electric vehicles that are still prevalent today,” BMW said in a press release on the feature.
Fears of running out of charge on the road are consistently cited as one of the main reasons many consumers stick with ICE vehicles.
The app analysis uses the ICE vehicle’s driving metrics via the My Trips function. BMW said it will later add long-distance trips, vehicle down time, and charging time.
Owners must consent for their driving data to be used for the analysis.
Originally posted on Auto Dealer Today
More Industry
Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →