Turquoise = Automated
Mercedes gets California, Nevada permits for cars using its automated driving system; aims to standardize color for safety, public acceptance.

The Mercedes lighting will be turquoise in color to differentiate it from other vehicle and traffic-signal light colors, with the idea of added safety and public acceptance of automated driving technology.
IMAGE: Mercedes-Benz
It may be easier to spot vehicles on the road that are on auto pilot, now that Mercedes has gotten approval from California and Nevada to use special lighting on vehicles using automated driving technology.
Mercedes said it’s the first automaker to get permits for the turquoise-colored exterior vehicle lighting, which it says could help make automated driving testing safer and increase public acceptance of the technology’s use on roads.
“The more automated driving vehicles populate the road, the more important communication and interaction between the vehicle and the environment become," said Mercedes-Benz Group’s chief technology officer, development & purchasing, Markus Schafer, a member of the group’s board of management, in a press release.
The California permit is for two years and applies to vehicles testing Mercedes’ level-three Drive Pilot system, which was certified for use in sedans this year in California and Nevada. The Nevada permit applies to Mercedes 2026-model vehicles and is more open-ended, being valid “until a statutory modification is achieved with the state legislature,” Mercedes said.
The German automaker said the lighting will help it get insight into how vehicles using the technology interact with other vehicles on the road. It said the lights will also let law officers identify vehicles being operated by automated systems “and determine whether drivers are permitted to engage in secondary activities during the conditionally automated journey.”
The turquoise indicators will be integrated into front and rear vehicle lights and side mirrors in the testing vehicles in California, said Mercedes, which chose the color for that purpose because it said it’s quickly detected by motorists and contrasts with established vehicle and traffic signal lighting colors. It didn’t indicate where the lighting is placed on vehicles in Nevada.
Mercedes said it aims to standardize the use of turquoise for automated driving notification worldwide, forming “the basis for heightened safety for all road users and propelling further technical innovations.”
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →