F-150 Emblem Gets Redo

Ford redesigned the F-150 pickup’s brand logo for its 2024 edition.

The emblem on the front grille uses a simpler font, its silver chrome outline replaced with white, and sporting a larger Ford script, news reports say.

The new logo can now be seen better from afar and will be introduced across Ford’s lineup in the next couple of years, a Ford executive told the Detroit Free Press.

The corporate logo isn’t changing, the paper said, just the emblem on vehicles, which appears to stick out in more of a two-dimensional way, Car and Driver reported.

Ford’s F-Series has been the best-selling pickup truck in the U.S. for 46 years in a row, so even small changes get noticed.

LEARN MORE: Ford Pivots Truck Production to Hybrids

Originally posted on Auto Dealer Today