Holman, a global automotive services organization, opened the Porsche Studio San Diego, a state-of-the-art retail site focused on delivering a premium automotive customer experience. Open at the upscale, open-air Fashion Valley Mall at 7007 Friars Road, Suite 367, it features a thoughtfully curated retail environment that provides a future-forward dealership experience.
Similar to a luxury boutique, the inviting 3,000-square-foot studio space is designed to offer both high-quality experiences and opportunities to interact with the Porsche brand in a relaxed, intimate environment. Upon arrival, customers are greeted by certified Porsche pros who have detailed knowledge across the entire spectrum of Porsche models and technology. Guests are also encouraged to experience the Porsche brand interactively in a welcoming environment that includes a serene fitting lounge, where customers can use intuitive digital touchpoints to individually configure and order their new Porsche.
“At Holman, we pride ourselves on always delivering an innovative and exceptional experience that evolves with the needs of our customers across our entire family of dealerships,” said Gene Welsh, president, retail automotive at Holman. “The way consumers shop for their next vehicle has changed dramatically and their expectations of the dealership experience now more closely aligns with that of a typical retail transaction; fast, convenient, and personalized. We’re excited to welcome guests to Porsche Studio San Diego to experience modern, hospitality-forward automotive retailing in a contemporary setting that seamlessly blends intuitive technology with exceptional customer service.”
At Porsche Studio San Diego, customers can expect a premium, luxury car-buying and immersive brand experience with access to Porsche’s entire vehicle lineup, as well as a wide range of lifestyle products and merchandise, including a unique collection of Porsche Design apparel, luggage, eyewear and accessories.
Guests can unwind at the inviting beverage bar and enjoy regional gourmet snacks, along with locally roasted coffee and espresso. During their visits, customers will work with one representative from start to finish – from shopping through delivery – to provide an efficient and personal experience. Additionally, if a customer begins the car-buying process online, the Fashion Valley location can support the continuation of their digital journey offline with on-site test-drives.
For more information about Porsche Studio San Diego, visit its website.
Originally posted on Auto Dealer Today